How Artists Are Blowing Up On Spotify Through Playlists

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So what’s the real deal with Spotify playlists? Is it luck? Payola? Connections? Right now, for a fleeting moment, it’s the latter. You are introduced to somebody at Spotify, who curates playlists, who falls in love with your music, puts you on one and BAM. You start blowing up.

Spotify playlists are the burning topic in 2019. Streaming is taking over, and every artist wants a slice of the action. But how do you get your music featured? How can you use Spotify for Artists to your advantage? Continue reading to find out how.

Spotify has been playlisting for some time now. They have their official Spotify playlists and also offer personalized playlists, such as ‘Release Radar’ which are curated by their sophisticated algorithms. Brands, artists and record labels can also create their own playlists, using them as an ultimate marketing tool.

Streaming is taking over, and Spotify playlists are one of the newer ways to gain track exposure for artists and record labels. Used intelligently and the play count and following will soon start racking up.

The 2 types of Spotify Playlists

Keep in mind, there are two types of Spotify playlists we will cover, and you will take different approaches to each one. These are Personal Spotify Playlists and Official Spotify Playlists.

Personal Spotify Playlists
Personal Spotify Playlists are playlists that are created by the users of Spotify. Either record labels, or music bloggers, or just plain music fans and heavy users of Spotify will make these playlists and share them with other Spotify users. Some of these playlists become very popular and shared among lots of people.

Official Spotify Playlists
Official Spotify Playlists are curated by the Spotify curation team and are composed of music that fits a specific element, mood, or style that is featured in a given playlist. These playlists are the ones you see in the prominent areas of the Spotify app. Ultimately it is up to the Spotify curation team to decide what playlists get featured in the app.

To understand how to get featured on official Spotify playlists and personal lists, you must do some investigating. 

Before writing this article, we also did our research. we spoke with a few artists and record labels and wanted to share their insight with you. This article will give you first-hand information from those who are seeking features on a regular basis.

Where do I begin with finding personal lists?

Start searching Spotify for playlists. There are hundreds of thousands to choose from. Some of them have a superabundance of followers, and some have an insignificant few.

Get to know how they work and a feel for the music they showcase. Follow the lists, listen to the selected music and start thinking about whether your music would suit their tastes. For example, a techno playlist will not feature your new drum and bass track. But a playlist showcasing electronic music as a whole genre may feature your new release. That’s if they like the record, of course.

Find and establish the playlist account details. How many followers do they have? Does it seem privately owned or professionally branded? See if the playlist owner has left any music submission details in the description. Do they have Twitter? These account details are a vital part of the preparation. Once established, start logging the information on a spreadsheet.

Finding curators contact details

This is going to be the tricky and time-consuming part. But you only need to do it once, hopefully! Once your spreadsheet is filled with potential curators, you are going to need their submission details or email address.

If you’ve already found this information when searching Spotify that’s great; you don’t need to relook these details up.

So how do you find someone’s email address?

When I used to run press campaigns, I had a couple of methods for getting someone’s email address. I’ll explain, there are a few simple ways and a grey-hat method.

Twitter:

A lot of curators have Twitter as it’s a powerful way of promoting their playlisting. Follow them. I suggest you Tweet them and ask for their email address if it’s not publically listed. Or if they follow you back, you can direct message them. Start a conversation and get to know them a little before spamming them with music.

Facebook:

Load up Facebook and see if the playlist has a Facebook page. For instance, the Spotify playlist ‘I Love Drum & Bass’ has one. Located at the top is a ‘Send Email’ button. If there isn’t an email address listed, you can always send them a message. “Hi, I would like to send you some music for playlist consideration, could I have your email address please” would be a good opening message.

Are all your social media accounts set up?

Having a good online presence will help you achieve you being playlisted by a curator. Sadly, the days where the music would do the talking have long gone, unless you are very well known. Having a great looking social network will increase your possibilities with music getting picked up by influencers, bloggers and playlists.

We are glad to have you on our music marketing blog where we aim to help as many artists as possible! Are you ready to grow your Spotify plays, grow your Spotify followers, and have your music played over more earpieces, Streambeet is the most cost-efficient service with the best Spotify promotion campaigns in the industry. We operate with a single goal in mind – to help artists boost their Spotify tracks, grow their Spotify following, gain valuable coverage, and even get their tracks on big Spotify playlists. To learn more and get started, visit www.streambeet.com

 

Spotify Has Lifted Its Hated 3,333-Song Download Limit

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A common gripe among Spotify users is that the app limits the number of songs that can be downloaded to phones and computers for offline listening (3,333 tracks per device, with a three-device limit, to be exact). In its latest software update, the streaming service has quietly increased the limit threefold.

Spotify now lets you download a whole lot more music for offline listening -- 6,667 more tracks, to be precise. The Swedish music streaming giant now allows Premium subscribers to download 10,000 songs per device on up to five devices, a considerable jump from its previous limit of 3,333 tracks onto three devices.

"At Spotify, we're always working on improving the experience for our users," a company spokesperson said in an emailed statement. "We can now confirm that we have increased the number of offline tracks per device -- from 3,333 on 3 devices to 10,000 tracks per device for up to 5 devices."

That means the total limit is now 50,000 songs, meaning you can have plenty of tunes should you take a long trip into the wilderness or otherwise choose to unplug. 

It's still less than Apple Music, which allows you to store up to 100,000 songs, and Amazon's Prime Music allows you download as many songs as you like onto four different devices. It's more customizable than Pandora Plus, which downloads up to four of your most-listened-to stations for your Offline Station list.

Spotify Premium costs $10 a month. In August, the company bumped up its offerings for US college students, adding a subscription to Showtime to its $4.99 per month Spotify Premium for Students plan .

SPOTIFY AND APPLE BOTH TOOK BILLBOARDS IN TIMES SQUARE PROMOTING THE SAME ARTIST (AND IT WASN’T DRAKE)

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New Yorkers will have gotten used to seeing Apple Music and Spotify billboards appearing in the iconic Times Square, promoting fresh music from key artists.

In recent months, for example, Spotify has paid for huge New Music Friday banners promoting tracks from the likes of Liam Payne & J Balvin and Ariana Grande.

Apple, meanwhile, has backed the likes of Nicki Minaj and Torey Lanez with very similar real estate in the same location.

A couple of weeks ago, however, those in Times Square might have had to do a double take: because the same artist was promoted by both global streaming giants in the location.

An Streambeet blog reader in NYC snapped the shots and just sent them into us; interesting, right?

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Step forward, British singer/songwriter Nina Nesbitt (pictured) – who is currently benefiting from a simultaneous worldwide push from Spotify and Apple.

Nesbitt has released two new singles this year, Somebody Special and latest track Loyal To Me, in addition to other songs like Best You Had.

Loyal To Me was recently re-recorded for an exclusive ‘Spotify Singles’ release which arrived late last month.

It’s not the first time Nesbitt has recorded an original for Spotify’s service: in March, she issued new track Psychopath, recorded with Sasha Sloan and Charlotte Lawrence, as a Spotify Singles release to celebrate Women’s History Month. It was accompanied by a cover version of Cyndi Lauper’s Girls Just Wanna Have Fun.

Nesbitt was formerly signed to Universal/Island Records for her 2014 debut album, but now releases music independently, licensed through UK-based independent Cooking Vinyl worldwide.

Cooking Vinyl founder Martin Goldschmidt told MBW that Nesbitt has now clocked up 100m streams on all formats, and is currently pulling in more than a million streams each week.

But what’s drawn such mutual, simultaneous support from Apple and Spotify?

Especially in the same quarter that Nicki Minaj is claiming that support from one (Apple) led to promotional punishment by another (Spotify – something the green machine outright denies)?

“All the DSPs believe in Nina and love her music – it’s really that simple,” says Goldschmidt.

“Spotify and Apple are both playing a big role in getting the momentum going on this music, and now radio is getting interested in the UK, US and beyond.”

A new Spotify initiative makes the big record labels nervous

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For decades, the path to stardom in the music industry has usually gone through a major record company.

Almost every artist today who reaches the top of the charts — whether Kanye or Adele, Beyoncé or Drake — has gotten there with help from one of the three conglomerates that control around 80 percent of the business: Universal, Sony and Warner.

Now Spotify is experimenting with another approach, one that is making those labels nervous.

Over the last year, the 12-year-old company has quietly struck direct licensing deals with a small number of independent artists. The deals give those artists a way onto the streaming platform and a closer relationship to the company — an advantage when pitching music for its influential playlists — while bypassing the major labels altogether.

Although the deals are modest — with advance payments of tens or hundreds of thousands of dollars, according to several people involved — the big record companies see the Spotify initiative as a potential threat: a small step that, down the line, could reshape the music business as it has existed since the days of the Victrola.

Spotify, a Stockholm company that went public in April, has offered few details about its entry into the talent marketplace. It has not revealed which artists it has made deals with, and declined to comment for this article.

According to six people in the music industry who have been briefed on the recent deals, but were not authorized to discuss them publicly, Spotify has paid advances to management firms and other companies that represent artists who are not signed to a record label. For now, that means up-and-coming acts and older artists who have gained control over their vintage hits.

Spotify is offering artists two advantages: a bigger financial cut and ownership of their recordings. The deals, furthermore, are not exclusive, leaving the artists free to license their songs to other streaming companies, like Apple Music and Amazon.

Spotify typically pays a record label around 52 percent of the revenue generated by each stream, or play, of a given song. The label, in turn, pays the artist a royalty of anywhere from 15 percent to, in some cases, 50 percent of its cut. By agreeing to a direct licensing deal with Spotify, artists and their representatives are able to keep the whole payout.

The closest the company has come to making its ambitions public was during an earnings call in July, when Daniel Ek, the company’s chief executive, confirmed reports in Billboard and elsewhere that Spotify was pursuing direct deals with independent artists.

He was careful to add that such deals did not mean Spotify was turning into a record company — something that Spotify’s contracts with the big labels forbid, according to people briefed on the terms of those contracts.

“Licensing content does not make us a label, nor do we have any interest in becoming a label,” Ek said on the call. “We don’t own any rights to any music, and we’re not acting like a record label.”

The next Ed Sheeran or Ariana Grande may be attracted by the very thing Ek cited in arguing that Spotify is not becoming a label. With its 83 million subscribers — and nearly 100 million more who listen free — the service can offer significant exposure to artists without asking them to give up something that traditional record companies demand as part of any deal: ownership of their recordings.

Taylor Swift is one artist who is intent on keeping her work. She will become a free agent this year after the expiration of her deal with Big Machine, an independent label in Nashville that is distributed by Universal, and she is said to be seeking a deal that would give her ownership of her recordings.

Spotify’s decision to forge closer relationships with artists comes with a big risk, however. In the end, it may not be worth antagonizing the labels that the company depends on, said Amy Yong, a media analyst at Macquarie.

In preparation for its public stock listing, Spotify hinted that it had big plans to change the “old model” of the music business, which it said relied on “gatekeepers” like record companies and radio. In their place, Spotify said, it wanted to usher in a new era that would help new artists break through more easily.

That stance has put Spotify in an awkward position between investors, who are rooting for disruptions that could lead to profits, and music business executives, who would like the streaming service to stay in its lane.

According to public filings, Spotify had about $4.9 billion in revenue last year but almost $1.5 billion in net losses. Its stock price has risen steadily since April, and the company is valued at roughly $34 billion.

Below the level of the giant conglomerates, the attitude toward Spotify’s moves has been anything but hostile. Its entry into the talent marketplace may give artists more leverage, said Zack Gershen, an executive at Mtheory, a company that consults with artist managers.

“From our perspective, options are good,” Gershen said. “Options create competition. They create innovation. They help everybody discover what the future of this business is.”

Spotify Is Trying to Woo Independent Artists With Direct Deals

Royalties and distribution costs gobble up nearly 80% of Spotify Technology's (NYSE:SPOT)revenue, which doesn't leave a whole lot left over to cover other operating expenses. The company has disruptive potential in cutting out record labels to some degree, which could improve its cost structure while incrementally transforming the industry's economics. To be clear, the major record labels will always have their place in the value chain, providing a plethora of services to develop artists, but there does seem to be an opportunity for smaller, independent artists to connect directly with listeners via Spotify.

Even primary rival Apple is getting into music publishing. Spotify has another idea up its sleeve.

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A new deal

Billboard reports that Spotify has approached numerous smaller artists and managers seeking direct licensing deals. The Swedish company is offering advance fees as well as a 50% cut of revenue per stream. The outlet estimates that most major record labels in the U.S. generally take in about 54% of revenue per stream, but only 20% to 50% of that makes its way down to the artists and managers. For these proposed arrangements, Spotify would effectively be cutting out the record labels and getting direct licenses for the content. That would leave a lot more to go around for both Spotify and artists: Spotify would pay out less than it would normally have to, while artists would earn more as well.

Importantly, Spotify is structuring these offers in a very clever way. Billboard points out that Spotify is not trying to become a record label for itself, which encompasses much, much more. The offers apply exclusively to Spotify's streaming platform, leaving the artists free to ink other deals with other platforms. The music-streaming company would not be looking to own the copyrights, a core aspect of how labels operate. Additionally, Spotify would not be trying to get a cut of revenue generated from outside its platform; traditional labels and distributors get a cut of all revenue generated across all platforms and services. That would allow artists to retain significant flexibility beyond Spotify.

It's worth noting that Spotify's existing licensing agreements with record labels preclude it from directly competing with them, but Spotify appears to be managing this risk with the unique structure of the offers, as well as the fact that it's currently going after less prominent artists.

A penny saved

Spotify renegotiated its licensing agreements last year, which has dramatically reduced its royalty burden and allowed for gross margin expansion. For example, cost of revenue in the first quarter was 75% of sales, down from 88% a year ago.

The company pays varying royalties that are affected by a number of factors, such as whether the user is a premium subscriber or ad-supported, what country the user is located in, and whether the user is part of a family or student plan, among others. Some of the agreements even require Spotify to hit certain targets with its user base, such as the ratio of free users to paid users or subscriber churn.

Direct-licensing agreements that are catered to the platform have the potential to incrementally reduce Spotify's costs, and considering how much time, money, and effort goes into inking and complying with licensing agreements with record labels, every little bit helps.

 

We are glad to have you on our music marketing blog where we aim to help as many artists as possible! Are you ready to grow your Spotify plays, grow your Spotify followers, and have your music played over more earpieces, Streambeet is the most cost-efficient service with the best Spotify promotion campaigns in the industry. We operate with a single goal in mind – to help artists boost their Spotify tracks, grow their Spotify following, gain valuable coverage, and even get their tracks on big Spotify playlists. To learn more and get started, visit www.streambeet.com

 

Spotify introduces image galleries and social links

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If you have a Spotify for Artists account, you know that you can customize your header photo, edit your artist bio, post concert dates, pin your favorite music or playlist to the top of your profile, and more.

Well now you have two more ways to strut your stuff on Spotify.

1. A photo gallery

Within your Spotify for Artists account you can upload up to 125 pictures and edit them to appear in whatever order you prefer. You can also update your profile avatar from within the Spotify for Artists app. To keep things fresh on your profile, post your latest:

  • press shots
  • behind-the-scenes pics in the studio, on tour, or shooting a video
  • live photos
  • shots of you hanging out with fans or fellow musicians

2. Social links to Instagram, Twitter, Facebook, and Wikipedia

The ABOUT tab on your profile will now display off-platform links, so listeners that want to check out more from you can follow you in other places besides Spotify.

 

We are glad to have you on our music marketing blog where we aim to help as many artists as possible! Are you ready to grow your Spotify plays, grow your Spotify followers, and have your music played over more earpieces, Streambeet is the most cost-efficient service with the best Spotify promotion campaigns in the industry. We operate with a single goal in mind – to help artists boost their Spotify tracks, grow their Spotify following, gain valuable coverage, and even get their tracks on big Spotify playlists. To learn more and get started, visit www.streambeet.com

HOW TO GET FREE SPOTIFY FOLLOWERS

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Are you having a tough time finding followers and fans on Spotify? Gaining followers on Spotify can be tough! You have no idea where followers are coming from- social media, word of mouth, Google. Don't worry, in this post we will give you some solid hacks and show you exactly how to get free Spotify followers. It's your job to turn them into fans and get them talking about your music.

1) HAVE A WHY

People love to support a mission or a goal. Take for example services like Kickstarter, people sign on because they want to support someone doing something cool. For example instead of shouting across the internet "follow me on Spotify" tell a story or give a reason why. "I am trying to get to 1,000 followers by September and get booked for EDC Las Vegas. Follow me on Spotify to support my mission!" That is going to get you ten times the amount of engagement than people just following for no reason. You can also highlight your music in your post. Example: "I'm a classically trained guitarist, my music is great for reading and deep focus. Give me a follow on Spotify and let me know what you think!" The best way to test this is to post to different groups on Reddit. Submit your pitch and make sure your title is something intriguing like "I need your help" or "Help make an artist's day."
Subreddit's to post to- /r/WeAreTheMusicMakers,/r/spotify//r/ThisIsOurMusic/
Use the feedback you get from Reddit to change and improve your pitch.

2) SOURCE YOUR FACEBOOK FRIENDS

If you have 1,000 Facebook friends there is a good chance 300-600 of them are on Spotify. Draft up a message that you can send out to your Facebook friends. Be detailed and don't forget to tell them why they should follow you. Being your friend is hopefully enough but give them your pitch just to be sure. Writing a post simply is not enough you need to message each person individually. If you are bold have them send you a screenshot of them following you.

3) LINK IN BIO, LINK IN BIO, LINK IN BIO

Make sure all of your social channels have a link to your Spotify in your profile with a call to action! This makes it easy for people you connect with on social media to follow you and become instant fans.
See examples below:
 

4) SETUP AN EMAIL BLAST

Most email services are free up to a certain amount of contacts. Odds are you have a network of friends and contacts you have emailed that you haven't even tapped into! Setup an email blast on mail chimp and ask for a follow. Use your same pitch from step one in the body of your email. Here is how to setup your email blast.

Step 1. Export your contacts from Gmail.

Step 2. Setup a free Mailchimp account for your email blast.

Import your list to Mailchimp that your exported from Gmail.

Step 3. Setup your email campaign by following this guide:

Create an Email Campaign with Campaign Builder | MailChimp.com ...

As they say nothing in this world is free and you do have to work to setup these different ways of gaining free followers. The more you put in these strategies and tip the better chance you have at gaining Spotify followers for free. Once you get them all setup they are mostly automated, sit back and watch the Spotify followers roll in.

 

 

We are glad to have you on our music marketing blog where we aim to help as many artists as possible! Are you ready to grow your Spotify plays, grow your Spotify followers, and have your music played over more earpieces, Streambeet is the most cost-efficient service with the best Spotify promotion campaigns in the industry. We operate with a single goal in mind – to help artists boost their Spotify tracks, grow their Spotify following, gain valuable coverage, and even get their tracks on big Spotify playlists. To learn more and get started, visit www.streambeet.com

Spotify Gifts Artists With '2017 Wrapped' Year-End Data

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The campaign for creators, musicians and their teams distills insights from the past year into custom micro-sites.

Spotify unveiled its "2017 Wrapped" for creators campaign on Wednesday (Dec. 13), offering year-end insights to artists with custom micro-sites celebrating their successes on the music streaming service. 

The campaign is the latest in Spotify's "2017 Wrapped" initiative that rolled out a consumer-facing option last week, chronicling users' listening habits from the past year. The artist offering delivers similar results, but for their own music. 

Musicians and their teams can access and share their "2017" wrapped pages via the dashboard in their Spotify for Artists accounts. Among the data points included are the biggest days of the year for up to three of their tracks, total unique listeners, total number of times their songs have been streamed and the total duration of time spent listening to their music.

"The key for us was to acknowledge each artist and the amazing year that they've had ... and also create a shared place," Spotify's vice president of product Charlie Hellman tells Billboard. "So these sites are things that the artists can share out with their fans, and it's a space that's cool and fun for the artist but also the fans to check out and go through together and have a conversation around.

"As we did it, we wanted to bring these numerical achievements to life in a really human way, so when we talk about the total amount of people that listen to you, we actually frame that in terms of a venue size. So if you're a super star artist we tell you you could fill Wembley Stadium 100 nights in a row with your fanbase, but for a smaller artist it might be like you could sell the Mercury Lounge two nights in a row."

Among the other offerings are insights into new listeners reached from appearances on Spotify's Discover Weekly and Release Radar playlists and the three countries that most of their listeners live in, along with how to say hello in their languages. 

As well, artists can view the number of fan-curated playlists they have been added to with the top keywords in the titles of those playlists, "so artists can see how their music is actually touching their fans lives," says Hellman. (He adds this function may become a permanent feature in Spotify for Artists' general service.)  

"The whole purpose of Spotify for Artists is to try to separate the signal from the noise and distill down the key insights for artists," he continues. "And this is just doing it on a different time scale where you can not only see what's happening to you this week and see how your fans are trending and what playlists you're getting added to, but you can see over the course of the whole year how are fans listening to your music and what your big days were and how you were being discovered."

All artists with music on Spotify and at least three listeners before Nov. 1 can access their "2017 Wrapped" data by creating or logging into their Spotify for Artists account here.

The images in this article have been supplied courtesy of country singer Dustin Lynch.