So what’s the real deal with Spotify playlists? Is it luck? Payola? Connections? Right now, for a fleeting moment, it’s the latter. You are introduced to somebody at Spotify, who curates playlists, who falls in love with your music, puts you on one and BAM. You start blowing up.
Spotify playlists are the burning topic in 2019. Streaming is taking over, and every artist wants a slice of the action. But how do you get your music featured? How can you use Spotify for Artists to your advantage? Continue reading to find out how.
Spotify has been playlisting for some time now. They have their official Spotify playlists and also offer personalized playlists, such as ‘Release Radar’ which are curated by their sophisticated algorithms. Brands, artists and record labels can also create their own playlists, using them as an ultimate marketing tool.
Streaming is taking over, and Spotify playlists are one of the newer ways to gain track exposure for artists and record labels. Used intelligently and the play count and following will soon start racking up.
The 2 types of Spotify Playlists
Keep in mind, there are two types of Spotify playlists we will cover, and you will take different approaches to each one. These are Personal Spotify Playlists and Official Spotify Playlists.
Personal Spotify Playlists
Personal Spotify Playlists are playlists that are created by the users of Spotify. Either record labels, or music bloggers, or just plain music fans and heavy users of Spotify will make these playlists and share them with other Spotify users. Some of these playlists become very popular and shared among lots of people.
Official Spotify Playlists
Official Spotify Playlists are curated by the Spotify curation team and are composed of music that fits a specific element, mood, or style that is featured in a given playlist. These playlists are the ones you see in the prominent areas of the Spotify app. Ultimately it is up to the Spotify curation team to decide what playlists get featured in the app.
To understand how to get featured on official Spotify playlists and personal lists, you must do some investigating.
Before writing this article, we also did our research. we spoke with a few artists and record labels and wanted to share their insight with you. This article will give you first-hand information from those who are seeking features on a regular basis.
Where do I begin with finding personal lists?
Start searching Spotify for playlists. There are hundreds of thousands to choose from. Some of them have a superabundance of followers, and some have an insignificant few.
Get to know how they work and a feel for the music they showcase. Follow the lists, listen to the selected music and start thinking about whether your music would suit their tastes. For example, a techno playlist will not feature your new drum and bass track. But a playlist showcasing electronic music as a whole genre may feature your new release. That’s if they like the record, of course.
Find and establish the playlist account details. How many followers do they have? Does it seem privately owned or professionally branded? See if the playlist owner has left any music submission details in the description. Do they have Twitter? These account details are a vital part of the preparation. Once established, start logging the information on a spreadsheet.
Finding curators contact details
This is going to be the tricky and time-consuming part. But you only need to do it once, hopefully! Once your spreadsheet is filled with potential curators, you are going to need their submission details or email address.
If you’ve already found this information when searching Spotify that’s great; you don’t need to relook these details up.
So how do you find someone’s email address?
When I used to run press campaigns, I had a couple of methods for getting someone’s email address. I’ll explain, there are a few simple ways and a grey-hat method.
A lot of curators have Twitter as it’s a powerful way of promoting their playlisting. Follow them. I suggest you Tweet them and ask for their email address if it’s not publically listed. Or if they follow you back, you can direct message them. Start a conversation and get to know them a little before spamming them with music.
Load up Facebook and see if the playlist has a Facebook page. For instance, the Spotify playlist ‘I Love Drum & Bass’ has one. Located at the top is a ‘Send Email’ button. If there isn’t an email address listed, you can always send them a message. “Hi, I would like to send you some music for playlist consideration, could I have your email address please” would be a good opening message.
Are all your social media accounts set up?
Having a good online presence will help you achieve you being playlisted by a curator. Sadly, the days where the music would do the talking have long gone, unless you are very well known. Having a great looking social network will increase your possibilities with music getting picked up by influencers, bloggers and playlists.
We are glad to have you on our music marketing blog where we aim to help as many artists as possible! Are you ready to grow your Spotify plays, grow your Spotify followers, and have your music played over more earpieces, Streambeet is the most cost-efficient service with the best Spotify promotion campaigns in the industry. We operate with a single goal in mind – to help artists boost their Spotify tracks, grow their Spotify following, gain valuable coverage, and even get their tracks on big Spotify playlists. To learn more and get started, visit www.streambeet.com