Spotify Gifts Artists With '2017 Wrapped' Year-End Data

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The campaign for creators, musicians and their teams distills insights from the past year into custom micro-sites.

Spotify unveiled its "2017 Wrapped" for creators campaign on Wednesday (Dec. 13), offering year-end insights to artists with custom micro-sites celebrating their successes on the music streaming service. 

The campaign is the latest in Spotify's "2017 Wrapped" initiative that rolled out a consumer-facing option last week, chronicling users' listening habits from the past year. The artist offering delivers similar results, but for their own music. 

Musicians and their teams can access and share their "2017" wrapped pages via the dashboard in their Spotify for Artists accounts. Among the data points included are the biggest days of the year for up to three of their tracks, total unique listeners, total number of times their songs have been streamed and the total duration of time spent listening to their music.

"The key for us was to acknowledge each artist and the amazing year that they've had ... and also create a shared place," Spotify's vice president of product Charlie Hellman tells Billboard. "So these sites are things that the artists can share out with their fans, and it's a space that's cool and fun for the artist but also the fans to check out and go through together and have a conversation around.

"As we did it, we wanted to bring these numerical achievements to life in a really human way, so when we talk about the total amount of people that listen to you, we actually frame that in terms of a venue size. So if you're a super star artist we tell you you could fill Wembley Stadium 100 nights in a row with your fanbase, but for a smaller artist it might be like you could sell the Mercury Lounge two nights in a row."

Among the other offerings are insights into new listeners reached from appearances on Spotify's Discover Weekly and Release Radar playlists and the three countries that most of their listeners live in, along with how to say hello in their languages. 

As well, artists can view the number of fan-curated playlists they have been added to with the top keywords in the titles of those playlists, "so artists can see how their music is actually touching their fans lives," says Hellman. (He adds this function may become a permanent feature in Spotify for Artists' general service.)  

"The whole purpose of Spotify for Artists is to try to separate the signal from the noise and distill down the key insights for artists," he continues. "And this is just doing it on a different time scale where you can not only see what's happening to you this week and see how your fans are trending and what playlists you're getting added to, but you can see over the course of the whole year how are fans listening to your music and what your big days were and how you were being discovered."

All artists with music on Spotify and at least three listeners before Nov. 1 can access their "2017 Wrapped" data by creating or logging into their Spotify for Artists account here.

The images in this article have been supplied courtesy of country singer Dustin Lynch.