Spotify introduces image galleries and social links

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If you have a Spotify for Artists account, you know that you can customize your header photo, edit your artist bio, post concert dates, pin your favorite music or playlist to the top of your profile, and more.

Well now you have two more ways to strut your stuff on Spotify.

1. A photo gallery

Within your Spotify for Artists account you can upload up to 125 pictures and edit them to appear in whatever order you prefer. You can also update your profile avatar from within the Spotify for Artists app. To keep things fresh on your profile, post your latest:

  • press shots
  • behind-the-scenes pics in the studio, on tour, or shooting a video
  • live photos
  • shots of you hanging out with fans or fellow musicians

2. Social links to Instagram, Twitter, Facebook, and Wikipedia

The ABOUT tab on your profile will now display off-platform links, so listeners that want to check out more from you can follow you in other places besides Spotify.

 

We are glad to have you on our music marketing blog where we aim to help as many artists as possible! Are you ready to grow your Spotify plays, grow your Spotify followers, and have your music played over more earpieces, Streambeet is the most cost-efficient service with the best Spotify promotion campaigns in the industry. We operate with a single goal in mind – to help artists boost their Spotify tracks, grow their Spotify following, gain valuable coverage, and even get their tracks on big Spotify playlists. To learn more and get started, visit www.streambeet.com

HOW TO GET FREE SPOTIFY FOLLOWERS

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Are you having a tough time finding followers and fans on Spotify? Gaining followers on Spotify can be tough! You have no idea where followers are coming from- social media, word of mouth, Google. Don't worry, in this post we will give you some solid hacks and show you exactly how to get free Spotify followers. It's your job to turn them into fans and get them talking about your music.

1) HAVE A WHY

People love to support a mission or a goal. Take for example services like Kickstarter, people sign on because they want to support someone doing something cool. For example instead of shouting across the internet "follow me on Spotify" tell a story or give a reason why. "I am trying to get to 1,000 followers by September and get booked for EDC Las Vegas. Follow me on Spotify to support my mission!" That is going to get you ten times the amount of engagement than people just following for no reason. You can also highlight your music in your post. Example: "I'm a classically trained guitarist, my music is great for reading and deep focus. Give me a follow on Spotify and let me know what you think!" The best way to test this is to post to different groups on Reddit. Submit your pitch and make sure your title is something intriguing like "I need your help" or "Help make an artist's day."
Subreddit's to post to- /r/WeAreTheMusicMakers,/r/spotify//r/ThisIsOurMusic/
Use the feedback you get from Reddit to change and improve your pitch.

2) SOURCE YOUR FACEBOOK FRIENDS

If you have 1,000 Facebook friends there is a good chance 300-600 of them are on Spotify. Draft up a message that you can send out to your Facebook friends. Be detailed and don't forget to tell them why they should follow you. Being your friend is hopefully enough but give them your pitch just to be sure. Writing a post simply is not enough you need to message each person individually. If you are bold have them send you a screenshot of them following you.

3) LINK IN BIO, LINK IN BIO, LINK IN BIO

Make sure all of your social channels have a link to your Spotify in your profile with a call to action! This makes it easy for people you connect with on social media to follow you and become instant fans.
See examples below:
 

4) SETUP AN EMAIL BLAST

Most email services are free up to a certain amount of contacts. Odds are you have a network of friends and contacts you have emailed that you haven't even tapped into! Setup an email blast on mail chimp and ask for a follow. Use your same pitch from step one in the body of your email. Here is how to setup your email blast.

Step 1. Export your contacts from Gmail.

Step 2. Setup a free Mailchimp account for your email blast.

Import your list to Mailchimp that your exported from Gmail.

Step 3. Setup your email campaign by following this guide:

Create an Email Campaign with Campaign Builder | MailChimp.com ...

As they say nothing in this world is free and you do have to work to setup these different ways of gaining free followers. The more you put in these strategies and tip the better chance you have at gaining Spotify followers for free. Once you get them all setup they are mostly automated, sit back and watch the Spotify followers roll in.

 

 

We are glad to have you on our music marketing blog where we aim to help as many artists as possible! Are you ready to grow your Spotify plays, grow your Spotify followers, and have your music played over more earpieces, Streambeet is the most cost-efficient service with the best Spotify promotion campaigns in the industry. We operate with a single goal in mind – to help artists boost their Spotify tracks, grow their Spotify following, gain valuable coverage, and even get their tracks on big Spotify playlists. To learn more and get started, visit www.streambeet.com

Spotify Gifts Artists With '2017 Wrapped' Year-End Data

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The campaign for creators, musicians and their teams distills insights from the past year into custom micro-sites.

Spotify unveiled its "2017 Wrapped" for creators campaign on Wednesday (Dec. 13), offering year-end insights to artists with custom micro-sites celebrating their successes on the music streaming service. 

The campaign is the latest in Spotify's "2017 Wrapped" initiative that rolled out a consumer-facing option last week, chronicling users' listening habits from the past year. The artist offering delivers similar results, but for their own music. 

Musicians and their teams can access and share their "2017" wrapped pages via the dashboard in their Spotify for Artists accounts. Among the data points included are the biggest days of the year for up to three of their tracks, total unique listeners, total number of times their songs have been streamed and the total duration of time spent listening to their music.

"The key for us was to acknowledge each artist and the amazing year that they've had ... and also create a shared place," Spotify's vice president of product Charlie Hellman tells Billboard. "So these sites are things that the artists can share out with their fans, and it's a space that's cool and fun for the artist but also the fans to check out and go through together and have a conversation around.

"As we did it, we wanted to bring these numerical achievements to life in a really human way, so when we talk about the total amount of people that listen to you, we actually frame that in terms of a venue size. So if you're a super star artist we tell you you could fill Wembley Stadium 100 nights in a row with your fanbase, but for a smaller artist it might be like you could sell the Mercury Lounge two nights in a row."

Among the other offerings are insights into new listeners reached from appearances on Spotify's Discover Weekly and Release Radar playlists and the three countries that most of their listeners live in, along with how to say hello in their languages. 

As well, artists can view the number of fan-curated playlists they have been added to with the top keywords in the titles of those playlists, "so artists can see how their music is actually touching their fans lives," says Hellman. (He adds this function may become a permanent feature in Spotify for Artists' general service.)  

"The whole purpose of Spotify for Artists is to try to separate the signal from the noise and distill down the key insights for artists," he continues. "And this is just doing it on a different time scale where you can not only see what's happening to you this week and see how your fans are trending and what playlists you're getting added to, but you can see over the course of the whole year how are fans listening to your music and what your big days were and how you were being discovered."

All artists with music on Spotify and at least three listeners before Nov. 1 can access their "2017 Wrapped" data by creating or logging into their Spotify for Artists account here.

The images in this article have been supplied courtesy of country singer Dustin Lynch. 

SPOTIFY'S RAPCAVIAR TURNED THE PLAYLIST INTO A MOVEMENT, NOW VIVA LATINO IS NEXT

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The playlist is the most powerful medium in music. Streaming music companies spend millions developing algorithms and hiring teams of curators to create them, millions of people tap play on them each day, and some — like Spotify’s Discover Weekly — give you a reason check your phone every Monday morning for a new collection of songs exclusively tailored to your tastes. Even Drake tried to get in on the hype by dubbing his last album a playlist.

At the top of the playlist game is Spotify, which has become a kingmaker with hand-curated playlists such as RapCaviar and Rock This, helping it build out what it deems is the clearest representation of the sonic landscape. Sometimes these playlists shape pop culture, helping to determine what ends up at the top of the Billboard Hot 100, and sometimes they simply reflect it, but with multiple playlists each boasting over 6 million subscribers — a bigger audience than every paid on-demand music service except for Deezer and Apple Music — there’s no disputing that the world’s most popular paid music streaming service has an outsized influence on popular music in 2017.

Now Spotify is in the midsts of redefining the playlist. After months of public testing, Spotify re-launched RapCaviar in August with a new artwork-heavy design, and for the first time it brought videos to the playlist. It’s also given the playlist its own production staff and distinct branding, essentially treating it as its own sub-brand. With editorial content, vertical music videos, a six-city concert tour, and over eight million subscribers, RapCaviar has proven that the playlist can be far more than just a collection of songs updated once a week.

So what’s the next step when you can shape the sounds of a genre? Do it for an entire continent. The next playlist to receive the makeover treatment is Viva Latino, Spotify’s biggest Latin music playlist and the third biggest playlist on the service. Viva Latino will be the first Spotify playlist to incorporate videos in Latin America — one of the company’s biggest markets. (RapCaviar’s videos are currently limited to the US.)

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Viva Latino will launch this week with a new design and new exclusive vertical music videos each day this week from some of the biggest Latin music stars in the world, including, J Balvin, Annita, Luis Fonsi, Daddy Yankee, and Bad Bunny. With a new video production and programming team, new branding, and plans to highlight a different artist with video on a weekly basis, Spotify is attempting to grow Viva Latino into the premier spot not only for Latin music but for video content as well.

The decision to focus on Latin music has allowed Spotify to win much more than the US — it has helped grow streaming music in Latin America at a rate that has exceeded the industry’s expectation. According to the International Federation of the Phonographic Industry (IFPI)’s 2017 global report, music revenue from Latin America grew by 12 percent in 2016 and streaming revenue grew by 57 percent, the highest increase of any region in the world. “We’re looking at the possibility of Brazil and Mexico potentially overtaking the UK and Germany in terms of user numbers," Will Page, Spotify's director of economics said back in April. "That’s not to the detriment of the UK and Germany, it’s all about the unexpected and exceptional performance of Brazil and Mexico.”

SPotify Promotion :6 Easy Steps to Streaming Success on Spotify

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Whether you like it or not, there's no denying that the music streaming industry is continuing to grow at a rapid pace. With Spotify recently hitting a new milestone of 10 million subscribers, we think it's a wise decision for all independent artists and labels to strengthen their presence on the service.

To help, we’ve compiled these six super easy action items that we’re confident will make a difference in your success and help you with your Spotify promotion. Try them out!

1. "On air, on Spotify"

If your music is “on air” – meaning on the radio, YouTube, SoundCloud, or anywhere else online — it should be available to stream on Spotify. This way, you’re both monetizing your music and encouraging playlist adds and profile follows for continued listening.

2. Verify your profile

By verifying your profile (similarly to Twitter), you have the ability to directly communicate with your fans and be highlighted with Spotify’s check of approval. These profiles not only show off an artist’s discography but also house your tour dates, merchandise, biography, photos, and allow you to toggle over to view your playlists on your user profile. A verified profile allows you to communicate with your fans within Spotify through the Spotify Social and Discover feeds, and in-­client messaging. Every time a new piece of content is released ­(new single, EP, album), your fans get a push notification, and every time you add tracks to your playlist, all followers of that playlist will get notified.

To sign up for a verified page, simply fill out the Spotify Verification Request form.

3. Use Spotify as a promotional channel

Think of Spotify as a social network that allows you to monetize your own content in a creative, promotional way. On Spotify, you can gain a follower base, which in turn becomes a promotional channel­. Your Spotify followers receive notifications about updates to your content and your listening habits. Sharing your Spotify profile across your artist properties and socials will drive fans to follow you on Spotify, and allow you to engage in conversations with your fans.

Here are some practical ways to grow your Spotify followers:

  • Follow artists you like to help your fans discover the music you’re listening to.
  • Create and share your playlists.
  • Share across external social networks and encourage conversation when sharing (i.e. ask your fans which tracks they’re into).
  • Share single tracks and albums you’re listening to, and ask fans which playlists you should follow.
  • Add Spotify links to YouTube and other video descriptions.
  • Add the Spotify Follow Button to your website to allow fans to follow you in an easy single click without leaving your website.

4. Create quality playlists

Similar to how a DJ would curate a mix for a radio station or club, streaming services use playlists as an easy way to share tracks and promote discovery.

Keep these tips in mind when creating your playlists:

  • Ensure your account is never empty, and that you have at ­least 1­2 public playlists available.
  • Focus on one playlist –­ choose one to maintain, and add to consistently.
  • Adding tracks on a regular basis is key. The more frequent the adds and the bigger the playlist, the better. Each time you update your playlist, it will appear in fans’ Discover feeds, and followers of the playlist will be notified.
  • Share it. Actively clicking “share” ensures you reach your fans. You’ll find the “share” button towards the top of each page, or right click (cmd+click on Mac) any title to copy and paste the link to be shared across other social platforms.
  • Share with messages: Include text when you share to help your story stand out.
  • Listen to music from your Spotify account. You’ll appear in the live ticker feed (on the right side of the Spotify client), and you’ll generate stories through Discover.
  • Add themed playlists. Once you’ve grown one playlist, add more niche, smaller playlists around certain events or themes.

5. Put the Spotify Play Button on your website

Spotify provides a quick and easy embeddable code that you can put on your website so that your fans can listen to your playlists and discography. By putting this Spotify Play Button on your website or Tumblr, your fans can listen to your music while continuing to engage with your site.

To get the button: just right click on the playlist, track or album on Spotify and select “Copy Embed Code.” This copies the link to your clipboard. Then, paste the code into your website and the Spotify Play Button will show up on your site.

6. Track your metrics

Next Big Sound provides free up-to-date analytics for artists. When you log in, you can see your growth in followers, streaming data, and the effects of your social media campaigns. You'll be able to track how all of these best practices grows your streams and revenue.

 

 

 

 

We are glad to have you on our music marketing blog where we aim to help as many artists as possible! Are you ready to grow your Spotify plays, grow your Spotify followers, and have your music played over more earpieces, Streambeet is the most cost-efficient service with the best Spotify promotion campaigns in the industry. We operate with a single goal in mind – to help artists boost their Spotify tracks, grow their Spotify following, gain valuable coverage, and even get their tracks on big Spotify playlists. To learn more and get started, visit www.streambeet.com

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